Boston Web Design Branding - Brand Identity Guru


A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a website design company can pay big dividends. It is a cross between graphic design, programming, copywriting, brand building and direct marketing.

It is difficult enough trying to find a website design company with these skills, let alone finding the talent in-house. If your website is going to become a major focus of your business, then it could possibly be worth considering hiring a full-time website design company with the necessary search engine optimization and copywriting skills.

Brand Identity Guru has more than 17 years of experience serving B2B and B2C companies in the financial service, telecommunications, high-tech / bio-tech, insurance, pharmaceutical industries, healthcare, retail, distribution and service industries. The firm has helped over 100 start-up and Fortune 1000 companies achieve measurable results through strategic brand development and cross-media communications.

There are so many components that have to fit together and the website has to do the job of directing visitors through the website so they get the information they need, take the action you want without becoming overwhelmed or lost. To measure how strong your brand web design is click on this link: (http://brandidentityguru. com/bightml/brandmasterpiece.html) or copy and paste. Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today. Scott White is President of Brand Identity Guru (http://www. brandidentityguru. com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America? largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand. Visit the link to explore more... Boston Search Engine Optimization

Submitted by Gaurav Jain

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